Introduction

Through out this blog task I will talk about Media in online age. We will see how the internet has effected old media as well as new created media. The impact of the internet on the media we consume and on our own lives. How modern demographics (groups of people) are affecting or are affected by the ‘online age’. How business and economy is changing through technology and media advancements. How power, politics, creativity, identity and our culture, to name but a few, are changing. How the internet and ‘converged media’ will affect how we live and perhaps change ‘old media’ forever. What works and what doesn’t in an online age.
We will also look at the theorists related to online age, such as 'Henrey Jenkins' where he says
'where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways”

However since the internet revolution had been launched it has help all sort of media achived success. It allows people to broadcast and browse. We as prosumers have used web 2.0 and migrating towards convergence. Viral Marketting has been successful using internet, it has been one of the easier option to advertise your film internationaly and now days people have easier excess to internet. Warner Bros had initially created a viral marketing campaign for The Dark Knight, developing promotional websites and trailers highlighting screen shots of Ledger as the Joker, but after Ledger's death, the studio refocused its promotional campaign. E.g The site www.WhySoSerious.com