Cultural Inversion

What Welsch talks about that media invovles every culture and people from different part of world. As online media web (2.0) as become very populer, e.g. 'Youtube' its where people can communicate with each other by creating a relationship with mass audience. People express thier indivisialism front of the webcem where they upload thier video's and share with others. Lonlygirl 15 was known as authenticity and people start to take it as it was true and people start copying it and start expressing themselve, but it was part of a commercialisation and not real, it was made for generating profit. People also create and copy different context of media that has been created e.g. Batman, its been remixed by someone.