Distribution of films have changed massively, by using internet which made easier for film producer to market thier films. They have made advertisment online for thier films, and uploading trailers also.
Its cheaper to advertise and can save money. YouTube have been a very successful website or videos and people use it to watch film trailers, and the audience can like the video or dislike it. this is giving audinece more power to control (Henry Jinkins). Its save to distribute online because 'Security' was the third generation will include more robust digital rights management solutions to secure the delivery of digital media. By 2001 all of the major film companies had partnered with the Internet Movie Database, or IMDb (www.imdb.com), and leading online retailer Amazon.com to promote new theatrical films, personalize movie showtimes, and sell DVDs.
The Cenimas have thier own website online for thier cutomer to see what films are on, and they have put trailers on where the audinece can have a little peak and decide what to watch.
They have also distributed by offering feature-length films online and already available on DVD for legal downloading, including MovieLink ( http://www.movielink.com ), a joint venture of MGM, Paramount, Sony, Universal, and Warner Bros
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