Long Taile Theory & HMV

strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. The Long Tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com and Netflix as examples of businesses applying this strategy.

The tail becomes bigger and longer in new markets (depicted in red). In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right. where it marketing global market.

 HMV has been continued to fall over the summer. The shares was down by 15.1%, In June, the firm agreed a £220m refinancing deal with its banks and sold the Waterstone's book chain. HMV's main retailing competitors entertainment are supermarkets, Amazon, Play.com  

I personaly watch films online the most, and i go cenimas sometime when I find the trailer of the film good. I normaly watch the trailer of the fim before I watch the film at cenimas or online. I watch it on Tv rarly because Sometime they put any good films on which will attract young adults to watch.