Long Taile Theory & HMV

strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. The Long Tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com and Netflix as examples of businesses applying this strategy.

The tail becomes bigger and longer in new markets (depicted in red). In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right. where it marketing global market.

 HMV has been continued to fall over the summer. The shares was down by 15.1%, In June, the firm agreed a £220m refinancing deal with its banks and sold the Waterstone's book chain. HMV's main retailing competitors entertainment are supermarkets, Amazon, Play.com  

I personaly watch films online the most, and i go cenimas sometime when I find the trailer of the film good. I normaly watch the trailer of the fim before I watch the film at cenimas or online. I watch it on Tv rarly because Sometime they put any good films on which will attract young adults to watch.

how has the internet changed the Market distribution of films online ?

Distribution of films have changed massively, by using internet which made easier for film producer to market thier films. They have made advertisment online for thier films, and uploading trailers also.
Its cheaper to advertise and can save money. YouTube have been  a very successful website or videos and people use it to watch film trailers, and the audience can like the video or dislike it. this is giving audinece more power to control (Henry Jinkins).  Its save to distribute online because 'Security' was the third generation will include more robust digital rights management solutions to secure the delivery of digital media. By 2001 all of the major film companies had partnered with the Internet Movie Database, or IMDb (www.imdb.com), and leading online retailer Amazon.com to promote new theatrical films, personalize movie showtimes, and sell DVDs.

The Cenimas have thier own website online for thier cutomer to see what films are on, and they have put trailers on where the audinece can have a little peak and decide what to watch.
They have also distributed by offering feature-length films online and already available on DVD for legal downloading, including MovieLink ( http://www.movielink.com ), a joint venture of MGM, Paramount, Sony, Universal, and Warner Bros