Long Taile Theory & HMV

strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. The Long Tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com and Netflix as examples of businesses applying this strategy.

The tail becomes bigger and longer in new markets (depicted in red). In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right. where it marketing global market.

 HMV has been continued to fall over the summer. The shares was down by 15.1%, In June, the firm agreed a £220m refinancing deal with its banks and sold the Waterstone's book chain. HMV's main retailing competitors entertainment are supermarkets, Amazon, Play.com  

I personaly watch films online the most, and i go cenimas sometime when I find the trailer of the film good. I normaly watch the trailer of the fim before I watch the film at cenimas or online. I watch it on Tv rarly because Sometime they put any good films on which will attract young adults to watch.

how has the internet changed the Market distribution of films online ?

Distribution of films have changed massively, by using internet which made easier for film producer to market thier films. They have made advertisment online for thier films, and uploading trailers also.
Its cheaper to advertise and can save money. YouTube have been  a very successful website or videos and people use it to watch film trailers, and the audience can like the video or dislike it. this is giving audinece more power to control (Henry Jinkins).  Its save to distribute online because 'Security' was the third generation will include more robust digital rights management solutions to secure the delivery of digital media. By 2001 all of the major film companies had partnered with the Internet Movie Database, or IMDb (www.imdb.com), and leading online retailer Amazon.com to promote new theatrical films, personalize movie showtimes, and sell DVDs.

The Cenimas have thier own website online for thier cutomer to see what films are on, and they have put trailers on where the audinece can have a little peak and decide what to watch.
They have also distributed by offering feature-length films online and already available on DVD for legal downloading, including MovieLink ( http://www.movielink.com ), a joint venture of MGM, Paramount, Sony, Universal, and Warner Bros

Cultural Inversion

What Welsch talks about that media invovles every culture and people from different part of world. As online media web (2.0) as become very populer, e.g. 'Youtube' its where people can communicate with each other by creating a relationship with mass audience. People express thier indivisialism front of the webcem where they upload thier video's and share with others. Lonlygirl 15 was known as authenticity and people start to take it as it was true and people start copying it and start expressing themselve, but it was part of a commercialisation and not real, it was made for generating profit. People also create and copy different context of media that has been created e.g. Batman, its been remixed by someone.

Introduction

Through out this blog task I will talk about Media in online age. We will see how the internet has effected old media as well as new created media. The impact of the internet on the media we consume and on our own lives. How modern demographics (groups of people) are affecting or are affected by the ‘online age’. How business and economy is changing through technology and media advancements. How power, politics, creativity, identity and our culture, to name but a few, are changing. How the internet and ‘converged media’ will affect how we live and perhaps change ‘old media’ forever. What works and what doesn’t in an online age.
We will also look at the theorists related to online age, such as 'Henrey Jenkins' where he says
'where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways”

However since the internet revolution had been launched it has help all sort of media achived success. It allows people to broadcast and browse. We as prosumers have used web 2.0 and migrating towards convergence. Viral Marketting has been successful using internet, it has been one of the easier option to advertise your film internationaly and now days people have easier excess to internet. Warner Bros had initially created a viral marketing campaign for The Dark Knight, developing promotional websites and trailers highlighting screen shots of Ledger as the Joker, but after Ledger's death, the studio refocused its promotional campaign. E.g The site www.WhySoSerious.com